PRIVACY POLICY

COVE ELECTRICAL & SECURITY 

Last updated: 6 March 2026

1. Introduction

Cove Electrical & Security is committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website https://coveelectrical.com.au/ and when we run advertising and marketing campaigns, including through Meta platforms (Facebook and Instagram).

By using our website or engaging with our advertisements, you consent to the practices described in this policy.

2. Who We Are

Business Name: Cove Electrical & Security 

ABN: 74 682 858 108

Address: Cove Electrical & Security 

Email: info@coveelectrical.com.au

Phone: 0406682121

3. What Personal Information We Collect

We may collect the following types of personal information:

3.1 Information You Provide Directly

  • Name and contact details (email address, phone number, postal address)

  • Enquiry or message content submitted via contact forms

  • Information submitted through lead generation forms, including Meta Lead Ads

  • Billing and payment information (where applicable)

3.2 Information Collected Automatically

  • IP address and approximate location data

  • Browser type, device type, and operating system

  • Pages visited, time spent on site, and clickstream data

  • Referring URLs and search terms used to find our website

  • Cookie identifiers and pixel data (see Section 5)

3.3 Information from Meta Platforms

  • Advertising interaction data (ad impressions, clicks, conversions)

  • Custom Audience data matched from your interaction with our ads

  • Aggregated demographic and interest data provided by Meta

4. How We Use Your Personal Information

We collect and use your personal information for the following purposes:

  • To provide, manage, and improve our products and services

  • To respond to your enquiries and communicate with you

  • To send you marketing communications you have opted into

  • To serve you targeted advertisements on Meta platforms (Facebook and Instagram)

  • To retarget website visitors through the Meta Pixel and Conversions API

  • To create Custom Audiences and Lookalike Audiences for advertising purposes

  • To measure and analyse the performance of our advertising campaigns

  • To comply with our legal obligations

  • To detect and prevent fraud or other unlawful activity

We will only use your personal information for the purposes for which it was collected, or for directly related purposes that you would reasonably expect.

5. Meta Pixel and Advertising Technologies

5.1 What Is the Meta Pixel?

Our website uses the Meta Pixel, a piece of code provided by Meta Platforms, Inc. The Meta Pixel allows us to track actions taken on our website (such as page views, purchases, and form submissions) and attribute those actions to our Meta advertising campaigns.

5.2 What the Meta Pixel Collects

When you visit our website, the Meta Pixel may collect:

  • Your IP address and browser information

  • The URL of the page you visited

  • Actions you took on our site (e.g. clicked a button, submitted a form, made a purchase)

  • Information that may be used to match you to a Meta account

5.3 How We Use This Data

We use Meta Pixel data to:

  • Retarget you with relevant advertisements on Facebook and Instagram

  • Build Custom Audiences of website visitors for advertising

  • Create Lookalike Audiences to find new potential customers

  • Measure and optimise the performance of our Meta ad campaigns

5.4 Conversions API (CAPI)

We may also use Meta's Conversions API, which sends event data directly from our server to Meta. This operates independently of cookies and the Meta Pixel, and is used to improve ad measurement accuracy.

5.5 Meta's Use of Your Data

Meta may use data collected through the Pixel and Conversions API in accordance with their own Data Policy. We encourage you to review Meta's Privacy Policy at https://www.facebook.com/privacy/policy/

6. Cookies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us recognise you and improve your experience.

We use the following types of cookies:

  • Essential cookies: Required for the website to function properly

  • Analytics cookies: Help us understand how visitors use our site (e.g. Google Analytics)

  • Advertising cookies: Used to deliver relevant ads and measure campaign performance (including Meta Pixel cookies)

You can control cookies through your browser settings. Note that disabling advertising cookies may affect your experience and the relevance of ads you see. You can also opt out of Meta's use of cookies for advertising by visiting your Facebook Ad Preferences at https://www.facebook.com/ads/preferences

7. Disclosure of Personal Information

We may disclose your personal information to:

  • Meta Platforms, Inc. (for advertising and retargeting purposes as described in Section 5)

  • Our marketing agency or contractors who assist with advertising campaigns

  • Service providers who assist with website hosting, email, analytics, or CRM tools

  • Professional advisors such as accountants or lawyers

  • Government or regulatory bodies where required by law

We require all third parties to handle your personal information in accordance with applicable privacy laws and to use it only for the purposes we specify.

8. Cross-Border Disclosure of Personal Information

Some of the third parties we share information with are located overseas, including Meta Platforms, Inc. (United States). Where we disclose your personal information to overseas recipients, we take reasonable steps to ensure that the recipient handles your information in a manner consistent with the Australian Privacy Principles.

By using our website and engaging with our advertising, you consent to your personal information being disclosed to overseas recipients as described in this policy.

9. How We Store and Protect Your Personal Information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our security measures include:

  • Secure servers and encrypted data storage

  • Access controls limiting who can access personal information

  • Secure transmission protocols (SSL/HTTPS) on our website

  • Regular review of our privacy and security practices

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When no longer needed, we will take reasonable steps to destroy or de-identify the information.

10. Your Privacy Rights

Under the Australian Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you

  • Request correction of any inaccurate or incomplete personal information

  • Complain about how we have handled your personal information

  • Opt out of receiving direct marketing communications from us

To exercise any of these rights, please contact us using the details in Section 12. We will respond to your request within a reasonable timeframe (generally within 30 days).

10.1 Opting Out of Marketing

You can opt out of our direct marketing communications at any time by:

  • Clicking the 'unsubscribe' link in any marketing email we send

  • Contacting us directly at info@coveelectrical.com.au

  • Updating your ad preferences on Facebook at https://www.facebook.com/ads/preferences

10.2 Opting Out of Meta Custom Audiences

If you do not wish to be included in Custom Audiences based on your email address or phone number, you can contact us to have your details removed from any Custom Audience lists we manage.

11. Complaints

If you believe we have breached the Australian Privacy Principles or your rights under the Privacy Act 1988, please contact us in the first instance at info@coveelectrical.com.au. We will investigate your complaint and respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

  • Website: https://www.oaic.gov.au

  • Phone: 1300 363 992

  • Post: GPO Box 5218, Sydney NSW 2001

12. Contact Us

For any privacy-related enquiries, requests, or complaints, please contact our Privacy Officer:

Cove Electrical & Security 

Attn: Privacy Officer

Email: info@coveelectrical.com.au

Phone: 0406682121

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the 'Last updated' date at the top of this policy.

We encourage you to review this policy periodically to stay informed about how we are protecting your information. Continued use of our website after any changes constitutes your acceptance of the updated policy.

This policy complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).